Communication Research

Janice L. Krieger, Ph.D.

Janice L. Krieger, Ph.D., Director, CTSI Communication Research Program

Established in 2011, the CTSI Communication Research Program facilitates research collaborations among UF’s clinical and translational researchers and the health communication researchers of the UF College of Journalism and Communications (CJC). The research skills of the CJC faculty can have a significant impact on, for example, the engagement of stakeholders and communities, the recruitment and retention of participants, and the dissemination and implementation of findings.

The CTSI program served as a catalyst and foundation for the university’s 2013 designation of translational communication research as one of 26 UF Preeminence initiatives. Dr. Janice Krieger, an expert in health communication, leads the CTSI and preeminence communication research programs with an overarching mission to improve human health and well-being by using messages to make scientific research more accessible, understandable and actionable. Investigators who plan to communicate to internal and external audiences as part of their translational research are encouraged to contact Dr. Krieger early in the planning stages to explore opportunities for collaboration and consultation.

2015 Pilot Funding Opportunity


College of Journalism and Communications (CJC) researchers meet regularly to brainstorm collaborative health communication research projects. If you would like to learn more about their expertise or discuss opportunities to collaborate, please contact Janice Krieger at 352-392-4046 or See below for highlighted collaborations and a description of the CJC faculty’s research areas and selected publications.

Highlighted Collaborations

Examples of collaborations with the CTSI Communication Research Program include:

For more about the CTSI Communication Research Program’s collaborations, read the cover story from the October 2011 issue of The POST: “Found in translation

Research Areas and Selected Publications

The CJC faculty’s health communication research has focused on health and risk decision-making, breast cancer, cardiovascular disease risks, eating disorders, genetic testing, hospital falls, infectious diseases, internet use for disease information, recruiting underrepresented groups to participate in clinical trials, sexual violence, sickle cell, smoking/ alcohol use, and STDs.

Peer-Reviewed Publications

Krieger, J. L. (in press). Last resort or roll of the die? Exploring the role of metaphors in cancer clinical trials education among medically underserved populations. Journal of Health Communication.

Palmer-Wackerly, A. L., & Krieger, J. L. (in press). Dancing around infertility: The use of metaphors in a complex medical situation. Health Communication.

Graham, J. W., Pettigrew, J., Miller-Day, M., Krieger, J. L., Zhou, J., & Hecht, M. (2014). Random assignment of schools to groups in the Drug Resistance Strategies Rural project: Some new methodological twists. Prevention Science, 15, 516-525.

Krieger, J. L. (2014). Family communication about cancer treatment decision-making. In E. Cohen (Ed.), Communication Yearbook, 38 (pp. 279-305). New York: Routledge.

Morton, Cynthia R. and Hyojin Kim (2014), “Use of the PHM Framework to Create Safe Sex Ads Targeted to Women 50 and Older,” Health Marketing Quarterly, 31(1).

Palmer-Wackerly, A. L., Krok, J. L., Dailey, P. M., Kight, L., & Krieger, J. L. (2014). Community engagement as a process and an outcome of developing culturally grounded health communication interventions: An example from the DECIDE project. American Journal of Community Psychology, 53, 261-274.

Krieger, J. L., Coveleski, S., Hecht, M., Miller-Day, M., Graham, J. W., Pettigrew, J., & Kootsikas, A. (2013). From kids, through kids, to kids: Examining the social influence strategies used by adolescents to promote prevention among peers. Health Communication, 28, 683-695.

Krieger, J. L., Katz, M. L., Eisenberg, D., Heaner, S., Sarge, M., & Jain, P. (2013). Media coverage of cervical cancer and the HPV vaccine: Implications for geographic health inequities. Health Expectations, 16, e1-12.

Krieger, J. L., & Sarge, M. A. (2013). A serial mediation model of message framing on intentions to receive the human papillomavirus (HPV) vaccine: Revisiting the role of threat and efficacy perceptions. Health Communication, 28, 5-19.

Merten, J.W., Walsh-Childers, K.B., Rodman, L., Birchwood, N.E., & Young, M.E. (2013). Rural breast cancer patients and survivors’ perspectives using online health resources. Journal of Women’s Health, Issues and Care 2:6. DOI:

Michael Stellefson, PhD; Beth Chaney, PhD; Adam E Barry, PhD; Enmanuel Chavarria; Bethany Tennant; Kim Walsh-Childers, PhD; P.S Srira3, MD; Justin Zagora (2013). Web 2.0 Chronic Disease Self-management for Older Adults: A Systematic Review. Journal of Medical Internet Research, 15:2, 1-15;

Walsh-Childers, K., & Braddock, J. (2013). Competing with the conventional wisdom: Newspaper framing of medical overtreatment. Health Communication, DOI:10.1080/10410236.2012.730173.

Krieger, J. L., Katz, M., Kam, J. A., & Roberto, A. J. (2012). Appalachian and non-Appalachian pediatricians’ encouragement of the human papillomavirus (HPV) vaccine: Implications for health disparities. Women’s Health Issues, 22, e19-e26.

Kang, H., & Walsh-Childers, K. (2012). Sun-care product advertising in parenting magazines: What information does it provide about sun protection? Health Communication, DOI:10.1080/10410236.2012.712878.

Walsh-Childers, K., Edwards, H., & Grobmyer, S. (2012). Essence, Ebony & O: Breast cancer coverage in black magazines. Howard Journal of Communication, 23:2, 136-156.

Krieger, J. L., Kam, J. A., Katz, M., & Roberto, A. J. (2011). Does mother know best? An actor-partner model of college-age women’s human papillomavirus vaccination behavior. Human Communication Research, 37, 107-124.

Krieger, J. L., Parrott, R. L., & Nussbaum, J. F. (2011). Metaphor use and health literacy: A pilot study of strategies to explain randomization in cancer clinical trials. Journal of Health Communication, 16, 3-16.

Lewis, N., Treise, D., Hsu, S., Allen, W. (2011). DTC genetic testing companies fail transparency prescriptions. New Genetics and Society.

Park, S. & Treise, D. (2011). Got vaccine? A framing analysis of the newspaper coverage of a measles outbreak. Journal of Health & Mass Communication.

LaVista, J., Treise, D., Dunbar, L., Ritho, J., Hartzema, A. & Lottenberg, R. (2010). Development and Evaluation of a Patient Empowerment Video to Promote Hydroxyurea Adoption in Sickle Cell Disease. Journal of the National Medical Association.

Perencevich, E. & Treise, D. (2010). Methicillin-Resistant Staphylococcus aureus and the media. Infection Control and Hospital Epidemiology, 31(1).

Treise, D. & Rausch, P. (2009). Direct-to-consumer pharmaceutical advertising: A prescription for everything? In Advertising and Society: Controversies and Consequences, Pardun, C. Ed. MA: Wiley-Blackwell, 145-158.

Conference Papers and Presentations

Treise, D., Weigold, M., Birnbrauer, K., Schain, D. (2013). The best intentions: Patients’ intentions to request healthcare workers cleanse hands before examination. Paper presented at the AEJMC annual conference, Washington, DC.

Duke, L., Goodman, R., Jewett, A., Theis, R., Shenkman, B. (2013). Increasing Accessibility of Medicaid and Medicare Health Plan Report Cards. Association for Education in Journalism and Mass Communication, Washington, D.C.

Treise, D., Rausch, P., Perencevich, E., Shorr, R. (2011). Exploring public perceptions of MRSA: Knowledge, attitudes and behaviors among recent surgical patients. Paper presented at the Association for Marketing and Health Care Research conference, CO, February 24.

Takata, Y., Shorr, R., Jemmott, K., Oliver, D., Haines, T., Treise, D. (2011). Is there a role for “the patient” in patient safety? The case for activating hospitalized patients and their caregivers to prevent falls. Paper presented at the Association for Marketing and Health Care Research conference, CO, February 25.

Rausch, P., Treise, D., Edwards, H.*, Perencevich, E. (2009). Bad bugs: U.S. newspaper coverage of antibiotic resistant staph bacteria 1998-2007. Paper presented at the AEJMC conference, Boston, MA, August.

Shorr, R., Rausch, P., Treise, D., Fegg. V., Kessler, L. (2009). “Ask for Ace” Video Development: Assessing Patient Knowledge and Decision Making About Congestive Heart Failure. Paper presented at the Association for Marketing and Health Care Research, WY, February.

Treise, D., Uphold, C., Beyth, R., Wing, K. Shorr, R. (2009). Activating patients to improve healthcare: Interdisciplinary approach to the management of high-risk elders. Nationwide video conference with the Department of Veteran Affairs.

Video of 2011 CTSI Seminar

CTSI’s Health Communication Research: Pathways to Collaboration

Research faculty from the UF College of Journalism and Communications and two of their UF Health collaborators discuss their research and the unique opportunities afforded by the CTSI Communication Research Program.

To enlarge, click “Enter Full Screen” icon in top right corner.

The 2011 video above features a panel discussion with: