Communications Research

Debbie Treise, Ph.D., Director, CTSI Communications Research Program

The CTSI Communications Research Program facilitates research collaborations among UF’s clinical and translational researchers and the health communication researchers of the UF College of Journalism and Communications (COJC). The research skills of the COJC faculty can have a significant impact on, for example, health-related basic research, clinical trials or the recruitment of participants.

By serving as a research partner with UF’s translational research community, the program seeks to contribute to knowledge about the process of informing, influencing and motivating individuals about important health issues in disease prevention, health promotion, policy and quality of life.

Investigators who plan to communicate to internal and external audiences as part of their clinical research efforts are encouraged to contact Debbie Treise, director of the program, early in their research planning stages to explore opportunities for collaboration and consultation.

To learn more about how communications research can help advance translational science, scroll below for the following resources:

  • Video of CTSI Seminar titled “CTSI’s Health Communication Research: Pathways to Collaboration”;
  • Contact information;
  • Highlighted collaborations;
  • Faculty research areas and selected publications.

Video of CTSI Seminar

CTSI’s Health Communication Research: Pathways to Collaboration

Research faculty from the UF College of Journalism and Communications and two of their UF Health collaborators discuss their research and the unique opportunities afforded by the CTSI Communications Research Program.

To enlarge, click “Enter Full Screen” icon in top right corner.

The video above features a panel discussion with:


College of Journalism and Communications (COJC) researchers meet regularly to brainstorm collaborative health communication research projects. If you would like to learn more about their expertise or discuss opportunities to collaborate, please contact Debbie Treise at 352-392-6557 or See below for highlighted collaborations and a description of the COJC faculty’s research areas and selected publications.

Highlighted Collaborations

Examples of collaborations with the CTSI Communications Research Program include:

For more about the CTSI Communications Research Program’s collaborations, read the cover story from the October 2011 issue of The POST: “Found in translation

Research Areas and Selected Publications

The COJC faculty’s health communication research has focused on breast cancer, cardiovascular disease risks, eating disorders, genetic testing, hospital falls, infectious diseases, internet use for disease information, recruiting underrepresented groups to participate in clinical trials, sexual violence, sickle cell, smoking/ alcohol use, and STDs.

Peer-Reviewed Publications

Lewis, N., Treise, D., Hsu, S., Allen, W. (2011, in press). DTC genetic testing companies fail transparency prescriptions. New Genetics and Society.

Park, S. & Treise, D. (2011, in press). Got vaccine? A framing analysis of the newspaper coverage of a measles outbreak. Journal of Health & Mass Communication.

LaVista, J., Treise, D., Dunbar, L., Ritho, J., Hartzema, A. & Lottenberg, R. (2010). Development and Evaluation of a Patient Empowerment Video to Promote Hydroxyurea Adoption in Sickle Cell Disease. Journal of the National Medical Association.

Perencevich, E. & Treise, D. (2010). Methicillin-Resistant Staphylococcus aureus and the media. Infection Control and Hospital Epidemiology, 31(1).

Treise, D. & Rausch, P. (2009). Direct-to-consumer pharmaceutical advertising: A prescription for everything? In Advertising and Society: Controversies and Consequences, Pardun, C. Ed. MA: Wiley-Blackwell, 145-158.

Treise, D. & Rausch, P (2007). “The prescription pill paradox: Nurse practitioners’ perceptions about direct-to-consumer advertising.” Journal of Pharmaceutical Marketing and Management, 17(2), 35-60.

Treise, D. & Weigold, M. (2006).”Underrepresented voices: Focus groups for understanding low participation rates of African Americans in clinical cancer trials.” Refereed proceedings, Association for Marketing and Health Care Research annual conference, March, 2006, Breckenridge, CO.

Conference Papers

Treise, D., Rausch, P., Perencevich, E., Shorr, R. (2011). Exploring public perceptions of MRSA: Knowledge, attitudes and behaviors among recent surgical patients. Paper presented at the Association for Marketing and Health Care Research conference, CO, February 24.

Takata, Y., Shorr, R., Jemmott, K., Oliver, D., Haines, T., Treise, D. (2011). Is there a role for “the patient” in patient safety? The case for activating hospitalized patients and their caregivers to prevent falls. Paper presented at the Association for Marketing and Health Care Research conference, CO, February 25.

Rausch, P., Treise, D., Edwards, H.*, Perencevich, E. (2009). Bad bugs: U.S. newspaper coverage of antibiotic resistant staph bacteria 1998-2007. Paper presented at the AEJMC conference, Boston, MA, August.

Shorr, R., Rausch, P., Treise, D., Fegg. V., Kessler, L. (2009). “Ask for Ace” Video Development: Assessing Patient Knowledge and Decision Making About Congestive Heart Failure. Paper presented at the Association for Marketing and Health Care Research, WY, February.

Treise, D., Uphold, C., Beyth, R., Wing, K. Shorr, R. (2009). Activating patients to improve healthcare: Interdisciplinary approach to the management of high-risk elders. Nationwide video conference with the Department of Veteran Affairs.

Uphold, C., Wilson, D., Beyth, R., Treise, D., Shorr, R. (2008). Direct-to-consumer approach to improve outcomes in atrial fibrillation. Presented at the QUERI national meeting, December.