Janice Krieger, director of the University of Florida STEM Translational Communication Center and a team of researchers have been awarded a $3.04 million, five-year grant from the National Institutes of Health (NIH) to test the efficiency of using virtual technology to increase colorectal cancer screening among rural and minority patients.
Krieger also co-directs the CTSI Recruitment Center.
This is one of the largest grants ever received by a College of Journalism and Communications faculty member. The project, which will be conducted in Florida, will explore the impact of delivering personalized messages through a “virtual human” to increase colorectal cancer screenings among minority and rural populations.
Read more and watch a video to hear Dr. Krieger explain the project.