During the pandemic, paid social media campaigns managed through the Recruitment Center were put on pause. This fall, we resumed this service under the management of Elizabeth Flood-Grady, PhD. Research teams can request to share recruitment materials as unpaid, organic posts to the UF Studies Facebook page. The CTSI Recruitment Center also manages paid study advertising campaigns on Facebook through the UF Studies Facebook account. As a reminder, the UF IRB allows for the use of social media for study recruitment purposes, but all communications, including social media posts, processes and graphics must be part of your approved IRB protocol.
If you have questions about using social media for recruitment, we’re here to help. Please reach out to the Recruitment Center for a consultation by completing the consultation request form.
General guidelines for research teams planning to use social media to recruit
human subjects into research.
A no-cost consultation is available at any point in your study, even before submitting for IRB approval.