Best Practices for Recruitment Flyers

The flyer below uses best practices with the Recruitment Center template. Each number on the flyer image corresponds with an explanation of why strategies (e.g., text, photos and graphics) were used and what makes them effective.


Want our best practices checklist? Look at example below.

 

 

This headline speaks to the target audience (chronic pain sufferers), and includes eligibility criteria. See more headline guidelines here.
Choose a relevant, high-quality photo that represents your target audience. To make sure your photo is high resolution, go to File > Options in Microsoft Word. Click on Advanced > scroll down to Image Size and Quality. Make sure to uncheck Discard editing data, and check (tick the option). Do not compress images in file. Select “set default target output to 220 ppi”. Save the changes
Your audience can find more information on a study web page. You can create a listing on high-traffic UFHealth.org at no cost.
4.
Summarize the study name. Think about how you describe your study on your informed consent.
Write study details in an easy-to-understand way, as if you were talking to your neighbor.
6.
Clearly state what participants can expect. Use bulleted lists where possible, as dense blocks of text can be difficult to read.
7.
Many participants are motivated by compensation. While this text must appear in the same size as the rest of the flyer, you can separate it out for readability.
8.
Include the address and, if possible, a brief description. If the study is on campus, include information about parking or public transportation.
9.
Save time for your team and participants by clearly describing requirements and letting participants know it’s OK to contact the team with questions.
10.
Be sure contact information is accurate and offer multiple channels (e.g. email address, phone number, website). Try creating a team email address, for example, diabetes-study@ufl.edu, in case of turnover. Contact helpdesk@ufl.edu for assistance in creating a team email address.
Your logo usage will depend on funding.
12.
User testing on these templates demonstrated that tear-offs on flyers are preferred. Include crucial information in the tabs, such as email, phone, or a URL to the study website.

Best practices checklist

Stand out with an effective headline

User testing has shown that this is the most important part of the flyer. Headlines should:

  • Catch the attention of your target audience. If your flyer is hanging on a wall among dozens of others, what would make it stand out?
  • Avoid generic language such as, “Research study seeking participants”
  • Clearly state the purpose of the research study. For example: “Is your current antidepressant not helping your mood?” “Do you have asthma?” “Have you given birth in the past 6 months?”

Include mandatory IRB details

The templates include room for the mandatory details as designated by the IRB:

  • Condensed study title
  • Purpose of the study
  • Protocol summary
  • Basic eligibility criteria
  • Study site location(s)
  • How to contact the study site for more information

Include these mandatory details in as succinct a fashion as possible (see example templates). By including these details, you ensure individuals are contacting you because (1) they qualify for the study and (2) they have enough information to make an informed decision about deciding to participate. This saves time for both the researcher and potential participant.

 

Tailor your message to your audience

Keep it simple and concise. Many people find it difficult to retain a lot of written information.

You can use these tools to help write participant-friendly recruitment messages:

Select an engaging image

Photos and images can draw more interest from potential participants. Make sure images are:

  • Relevant to your study and represent your target audience (e.g., includes older adults if recruiting for an aging study)
  • High-quality (i.e., large file size that will display well, not pixelated, in print). Image should be at least 600 x 600 pixels.
  • Yours to use on the flyer (i.e. you created the image and have permission from photo subjects, or you have rights to use a photo that you did not take, and you properly credit the image according to terms of use)

You can find FREE stock photos on these websites:

 

Format your content

Format matters, especially to readability: The text boxes within the templates are sized for maximum effectiveness. Keep it simple and concise!

  • Having trouble fitting all of your information on the flyer? Try condensing the content.
  • Use bulleted lists to break up content and optimize readability
  • Do not adjust the margins to fit more content
  • Do not decrease the font below 10 points

Use the correct branding and logo

When do you use the UF brand vs. the UF Health brand? That depends. UF Health brand and logo

  • Use if you are funded by UF Health or are using UF Health services for your research.
  • You will need to use the UF Health specific templates.
  • You can read specific guidelines on the UF Health logo here

UF brand and logo

  • Use if you are funded by a college, university-designated center or institute
  • You will need to use the UF specific templates.
  • See guidelines for UF logo use on the UF Brand Center site
  • Do not clutter your flyer with multiple logos. If you are a part of the College of Medicine, use the main UF logo and type “College of Medicine” in plain text on the flyer (example below)

UF logo example

 

More examples of effective flyers designed with these templates

To view these flyers in detail, click on the image to enlarge.